Overview

For 8 months, I worked as an illustrator for a dynamic startup, creating custom illustrations to enhance their communication materials. My work played a key role in visually communicating the company’s message, aligning with their brand identity, and engaging their target audience.

Objective

• Support the company’s marketing and communication efforts with engaging, on-brand visuals.
• Create versatile illustrations that could be used across various mediums, including social media, presentations, and website content.

Approach

Understanding the brand

• Collaborated closely with the team to understand the company’s voice, tone, and target audience.
• Developed illustration styles that complemented the brand identity and conveyed key messages effectively.

Design execution

• Produced a range of illustrations tailored to the company’s needs, including digital graphics, social media assets, and presentation visuals.
• Focused on creating versatile and scalable artwork that could be repurposed across multiple platforms.

Iteration and feedback

• Maintained an iterative design process, incorporating feedback to ensure client satisfaction.
• Delivered work within deadlines, consistently exceeding expectations.

Results

• Created a library of illustrations that were integrated into the company’s communication materials, improving visual appeal and brand cohesiveness.
• Received consistent positive feedback from the team, with the illustrations contributing to enhanced engagement across marketing channels.

Key Takeaways

This role allowed me to refine my artistic style while learning to balance creative freedom with strategic goals. It also deepened my understanding of how visuals can amplify a brand’s message and impact audience perception.