Overview
Snellman Motosport is a Finnish motorcycle dealership representing multiple international brands. I worked as a Marketing Designer, responsible for day-to-day marketing execution across digital, print, and web channels.
Objective
Support sales and visibility through consistent, hands-on marketing execution, with a strong focus on social media presence, lead generation, and in-store materials.
Challenge
Working in a multi-brand environment with brand guidelines coming from several manufacturers, often with limited onboarding and varying levels of available documentation. The role required balancing practical execution with brand consistency while operating independently.
Approach
Social Media (Organic & Paid):
- Renewed the Instagram presence with more consistent visuals and messaging
- Planned and produced organic content across Meta platforms
- Designed and executed paid social media campaigns focused on lead generation
Campaign Execution & Results Focus:
- Built and ran a lead campaign that generated over 300 qualified leads
- Achieved a CTR of over 8%
- Contributed to tens of thousands of euros in sales
Print & In-store Materials:
- Designed price lists, product boards, signage, and wall graphics for the dealership
- Ensured materials supported sales conversations at point of purchase
Web Content:
- Updated and maintained website content to support campaigns and product visibility
Brand Adaptation:
- Used manufacturers’ material banks and available brand guidelines to adapt content for local use across channels.
Results
- Significantly improved social media performance and engagement
- Successful lead generation with measurable sales impact
- Delivered consistent marketing materials across digital, print, and in-store environments
- Positive feedback from management on reliability and execution
Key Takeaways
This role strengthened my ability to operate independently in complex brand environments, prioritize results, and translate marketing efforts into tangible business outcomes. It reinforced the importance of clarity, structure, and adaptability in hands-on marketing work.
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